Council of Supply Chain Management Professionals (CSCMP) Practice Exam 2025 - Free CSCMP Practice Questions and Study Guide

The primary function of a Customer Relationship Management (CRM) system is to track customer interactions. A CRM is designed to collect and manage information about customers and their interactions with a business, helping companies build and maintain strong relationships with their clients. This includes capturing data from various touchpoints such as sales calls, customer service inquiries, and marketing campaigns. By analyzing this information, businesses can better understand customer needs, preferences, and behaviors, which allows them to tailor their services and enhance customer satisfaction.

While managing supplier interactions, scheduling manufacturing tasks, and overseeing logistics operations are important functions within a supply chain or business context, they do not fall under the core purpose of a CRM system. A CRM focuses specifically on the customer experience and interactions, making it a crucial tool for enhancing customer service and driving sales.